![]() ![]() For 1958, the Thunderbird was redesigned with a second row of seats. Ford positioned the Thunderbird as an upscale model and it is credited in developing a new market segment, the personal luxury car. Unlike the Chevrolet Corvette, it was not marketed as a sports car. The Thunderbird entered production for the 1955 model year as a sporty two-seat convertible. From 1968 through 1998, Lincoln-Mercury marketed rebadged variants of the Thunderbird as the Continental Mark III, Mark IV, Mark V, Mercury Cougar, Lincoln Mark VII, and Lincoln Mark VIII. ![]() This class of cars was positioned to emphasize driving comfort and convenience features over handling and high-speed performance. These included a four-seat hardtop coupe, four-seat convertible, five-seat convertible and hardtop, four-door pillared hardtop sedan, six-passenger hardtop coupe, and five-passenger pillared coupe, with the final generation designed again as a two-seat convertible.įord targeted the two-seat Thunderbird as an upscale model, but the 1958 model year design introduced a rear seat and arguably marked the expansion of a market segment eventually known as personal luxury cars. Introduced as a two-seat convertible, the Thunderbird was produced in a variety of body configurations. The Ford Thunderbird (colloquially called the T-Bird) is a personal luxury car produced by Ford from model years 1955 until 19 until 2005 across 11 distinct generations. ![]()
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